Brand Management: Mastering Research Theory and Practice

RM874.00
+ RM43.49 Shipping
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Brand Management: Mastering Research Theory and Practice

Brand Management: Mastering Research Theory and Practice

Sold by:

Brand Management: Mastering Research Theory and Practice

RM874.00

Only 1 left in stock
+ RM43.49 Shipping

14-Day Returns Policy

Sold by:

RM874.00

Only 1 left in stock
+ RM43.49 Shipping

14-Day Returns Policy

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Description

Brand Management: Mastering Research Theory and Practice

This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the quick fixes of branding it offers a comprehensive overview of brand management theories from the last 35 years.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2024-10-04
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Tilde Heding (Copenhagen Business School Denmark)
  • Number of Pages: 338
  • Fruugo ID: 434314770-911521890
  • ISBN: 9780367172572

Delivery & Returns

Dispatched within 6 days

  • STANDARD: RM43.49 - Delivery between Tue 10 February 2026–Mon 02 March 2026

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