Consumer Behaviour Applications in Marketing

RM359.00
+ RM82.99 Shipping

Consumer Behaviour Applications in Marketing

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Consumer Behaviour Applications in Marketing

RM359.00

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+ RM82.99 Shipping

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  • Brand: Unbranded

Description

Consumer Behaviour Applications in Marketing

Written by respected marketing academics this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject helping students grasp marketing applications at both individual and market levels.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2021-12-02
  • Publisher / Label: Sage Publications Ltd
  • Author: Robert East
  • Number of Pages: 376
  • Fruugo ID: 343539295-752635750
  • ISBN: 9781529730838

Delivery

Dispatched within 4 days

  • STANDARD: RM82.99 - Delivery between Wed 09 September 2026–Tue 29 September 2026

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