Converting Customer Value: From Retention to Profit

RM269.00
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Converting Customer Value: From Retention to Profit

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Converting Customer Value: From Retention to Profit

Converting Customer Value: From Retention to Profit

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Description

Converting Customer Value: From Retention to Profit

A company exists to make profit and everything it does is merely a step towards that goal. Many are trying to get closer to their customers but few realise how crucial this is to corporate value. Indeed the long term value of a company is perhaps best described as the sum of future profits from customers discounted to a present value.
  • Brand: John Wiley & Sons Inc
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-02-18
  • Publisher / Label: John Wiley & Sons Inc
  • Author: John J. Murphy (Manchester Business School)
  • Number of Pages: 416
  • Fruugo ID: 346762824-758033388
  • ISBN: 9780470016343

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  • STANDARD: RM87.49 - Delivery between Fri 02 January 2026–Thu 22 January 2026

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