Creating And Managing Superior Customer Value Paperback Book

RM574.00
+ RM94.99 Shipping

Creating And Managing Superior Customer Value Paperback Book

  • Brand: Unbranded
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Creating And Managing Superior Customer Value Paperback Book

Creating And Managing Superior Customer Value Paperback Book

  • Brand: Unbranded
Price: RM574.00
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RM574.00
+ RM94.99 Shipping

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Description

Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory research and strategy in businesstobusiness contexts. It is suitable for improving thinking decisions and actions relating to the creation marketing and purchasing of superior value in products and services.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2008-01-11
  • Publisher / Label: Emerald Publishing L
  • Number of Pages: 488
  • Fruugo ID: 322460561-714802071
  • ISBN: 9781848551725

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