Customer Relationship Management: A Global Perspective

RM874.00
+ RM63.99 Shipping

Customer Relationship Management: A Global Perspective

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Customer Relationship Management: A Global Perspective

Customer Relationship Management: A Global Perspective

RRP: RM899.00
Price: RM874.00
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RM874.00
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Description

Customer Relationship Management: A Global Perspective

Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of knowledge management total quality management and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms.
  • Fruugo ID: 434377744-911585205
  • ISBN: 9780754671565

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Dispatched within 6 days

  • STANDARD: RM63.99 - Delivery between Fri 26 December 2025–Thu 15 January 2026

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