Gaining Influence in Public Relations: The Role of Resistance in Practice

MYR874.00
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Gaining Influence in Public Relations: The Role of Resistance in Practice

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Gaining Influence in Public Relations: The Role of Resistance in Practice

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描述

Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power resistance and activism in public relations arguing that practitioners can increase their power and social legitimacy by using a range of influence resources strategies and tactics.
  • 品牌: Taylor & Francis Inc
  • 类别: 杂志
  • 语言: English
  • 作者: Bruce K. Berger
  • 出版日期: 2022-01-24
  • 页数: 290
  • 出版社／标签: Taylor & Francis Inc
  • 格式: Hardback
  • Fruugo ID: 434389871-911597381
  • ISBN: 9780805852929

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