How Brands Grow: What Marketers Dont Know

RM179.00
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How Brands Grow: What Marketers Dont Know

How Brands Grow: What Marketers Dont Know

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How Brands Grow: What Marketers Dont Know

RM179.00

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RM219.00
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Sold by:

RM179.00

Save RM40.00 (18%)

RRP

RM219.00
In stock
+ RM59.49 Shipping

14-Day Returns Policy

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Description

How Brands Grow: What Marketers Dont Know

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow how advertising really works what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
  • Brand: Oxford University Press Australia
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2021-02-02
  • Publisher / Label: Oxford University Press Australia
  • Author: Byron Sharp (Professor Professor Ehrenberg-Bass Institute for Marketing Science)
  • Number of Pages: 246
  • Fruugo ID: 343420240-752516129
  • ISBN: 9780195573565

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  • STANDARD: RM59.49 - Delivery between Thu 19 February 2026–Wed 11 March 2026

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