Intercultural Business Communication And Simulation And Gaming Methodology by Verlag Peter Lang Paperback

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Intercultural Business Communication And Simulation And Gaming Methodology by Verlag Peter Lang Paperback

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Intercultural Business Communication And Simulation And Gaming Methodology by Verlag Peter Lang Paperback

  • 品牌: Unbranded
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Intercultural Business Communication And Simulation And Gaming Methodology by Verlag Peter Lang Paperback

This book received the Enrique Alcaraz research award in 2010. This volume derives from the COMINTER-SIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons, as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues: (a) explaining intercultural communication; (b) research on intercultural business communication; (c) the use of simulation and gaming methodology for the acquisition of communicative and cross-cultural competence in business settings.
  • 品牌: Unbranded
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Verlag Peter Lang
  • 长度: 402
  • 出版社／标签: Verlag Peter Lang
  • 格式: Paperback
  • Fruugo ID: 435970748-914091044
  • ISBN: 9783039116881

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