Lights Camera Campaign - Peter Lang Publishing Inc - Paperback - English Book - Media studies

RM179.00
+ RM72.99 Shipping
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Lights Camera Campaign - Peter Lang Publishing Inc - Paperback - English Book - Media studies

Lights Camera Campaign - Peter Lang Publishing Inc - Paperback - English Book - Media studies

  • Brand: Unbranded
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Lights Camera Campaign - Peter Lang Publishing Inc - Paperback - English Book - Media studies

  • Brand: Unbranded

RM179.00

In stock
+ RM72.99 Shipping

14-Day Returns Policy

Sold by:

RM179.00

In stock
+ RM72.99 Shipping

14-Day Returns Policy

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Description

Lights Camera Campaign - Peter Lang Publishing Inc - Paperback - English Book - Media studies

Television Sets The Tone For American Political Advertising Through Paid Advertisements, The Nightly News, And Even Late-night Talk Shows. This Anthology Explores The Reality Of Political Advertising In The Media - The Impact Of Negative Ads, What Constitutes A Good Ad, New Strategies, Ads For Specific Audiences (different Ethnic Groups) And Campaigns (such As That Of Arnold Schwarzenegger In California), Advertising For Ballot Initiatives - And Examines The Role Of The News In Political Campaigns As Well As That Of Politics As Entertainment On Late-night Television. This Book Will Be Useful In Classes In Media And Politics, Campaigns And Elections, And Politics And Popular Culture.
  • Brand: Unbranded
  • Category: Society & Politics
  • Format: Paperback
  • Language: English
  • Publisher / Label: Peter Lang Publishing Inc
  • Author: Peter Lang Publishin
  • Number of Pages: 322
  • Fruugo ID: 225567259-481421961
  • ISBN: 9780820468310

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  • STANDARD: RM72.99 - Delivery between Tue 03 February 2026–Mon 09 February 2026

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