Return on Ideas: A Practical Guide to Making Innovation Pay

RM159.00
+ RM80.49 Shipping
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Return on Ideas: A Practical Guide to Making Innovation Pay

Return on Ideas: A Practical Guide to Making Innovation Pay

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Return on Ideas: A Practical Guide to Making Innovation Pay

RM159.00

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RRP

RM199.00
In stock
+ RM80.49 Shipping

14-Day Returns Policy

Sold by:

RM159.00

Save RM40.00 (20%)

RRP

RM199.00
In stock
+ RM80.49 Shipping

14-Day Returns Policy

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Description

Return on Ideas: A Practical Guide to Making Innovation Pay

Delivering innovation has become the number-one item on the marketing directors agenda. Innovation is no longer an occasional extra but something demanded by retailers shareholders and above all consumers. Yet many of todays marketers never move beyond making flavor changes just to keep the brand alive.
  • Fruugo ID: 346762891-758033451
  • ISBN: 9780470028575

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Dispatched within 6 days

  • STANDARD: RM80.49 - Delivery between Mon 02 March 2026–Fri 20 March 2026

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